Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

When Elon Musk offered Apple a satellite deal, Tim Cook chose caution over risk. The rivalry between innovation and control ...

Apple’s Worldwide Developers Conference (WWDC) began with a keynote speech from CEO Tim Cook at 1 p.m. ET. Cook has unveiled ...

CEO Tim Cook will speak at Apple’s annual conference, WWDC, in California on Monday, where he is expected to address Apple's ...

The lack of a Siri upgrade at WWDC 2025 creates a potential "intelligence gap" with competitors and puts pressure on Apple's ...

The Apple Worldwide Developers Conference (WWDC) 2025 is all set to reveal the next chapter in Apple’s ecosystem. The WWDC ...

Users with iPhones running iOS 18.4 or later can watch the haptic trailer on the Apple TV+ app, now enhanced with immersive ...

And for a time, Cook succeeded. During Trump’s first term five years ago, he called Cook a “great executive” (mainly because ...

Foxconn dramatically increased iPhone shipments from India to the US. This shift comes as Apple navigates trade challenges.