Hawaiian Tropic, the skin-loving sun care brand that’s part of the Edgewell Personal Care portfolio, today announces the ...

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one way to connect with what one might loosely ...

The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest ...

Celebrated winners of the world's most renowned bikini contest, Hawaiian Tropic's Super Models are legendary for their golden-brown tans, fabulous figures and radiant smiles. And now, for the ...

The TikTok star joked she “made the mistake” of offering to do a split — but the 300,000 people who liked it on TikTok probably wouldn't call it that.

Hawaiian Tropic, renowned for its signature scent and iconic suncare products, announces the launch of its boldest campaign yet: Tana Sutra, a tongue-in-cheek guide of tan-tric positions to achieve ...

Consumer-brands company Edgewell cut its full-year outlook, saying sales of sunscreen products are set to decline as people ...

"This is a breakthrough moment for Hawaiian Tropic. 'Tana Sutra' is the largest creative campaign in the history of the brand," said Veronique Mura, SVP/GM at Edgewell Personal Care. "It ...