Bieber has signed a $1 billion deal for e.l.f Beauty to acquire her skin care and makeup brand and will take on a new role.

The pair, who met in November 2009 at a Today show event, welcomed their first child, son Jack Blues, in August 2024 — all while continuing to reach new heights in their respective careers.The couple had both built lucrative careers for themselves before they wed;

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest acquisition and crucial as E.l.f. growth slows.