Atlanta's engines are revving under a new name, injecting a palpable energy into the heart of Southern racing culture. The ...

ATLANTA — The Atlanta Motor Speedway has a new name! Gov. Brian Kemp joined Speedway Motorsports and EchoPark Automotive for ...

Speedway Motorsports and EchoPark Automotive on Tuesday announced that the 66-year-old Hampton facility has officially been ...

Denny Hamlin unveils his $5M blueprint for the ideal NASCAR racetrack, merging classic features with a modern twist. Discover ...

Atlanta Motor Speedway is now EchoPark Speedway Speedway Motorsports and EchoPark Automotive have entered a new marketing ...

Atlanta Motor Speedway is no more — at least, as far as its name goes. State officials, NASCAR drivers and the speedway’s ...

EchoPark Automotive has secured a seven-year, multimillion dollar agreement for the naming rights. Channel 2’s Alison ...

HAMPTON, Ga. — Speedway Motorsports and EchoPark Automotive introduced the new identity of Georgia’s only NASCAR track today; ...

Brian Kemp joined Speedway Motorsports and EchoPark Automotive ... EchoPark car-buying experience with more guests in Atlanta and the surrounding area who enjoy the excitement of NASCAR racing ...

Atlanta Motor Speedway is getting a new name as part of a multimillion-dollar deal announced by Gov. Brian Kemp and NASCAR ...

Atlanta Motor Speedway has been renamed EchoPark Speedway after EchoPark Automotive purchased the naming rights to the track, ...

Forbes contributors publish independent expert analyses and insights. Greg Engle is a Florida based reporter who covers NASCAR.