WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

WhatsApp will instead use the country, city and language of the user, as well as how they interact with other ads and which channels they follow, to drive suggested content. But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads.

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery section, and advertisements embedded in the Status feature, WhatsApp’s answer to Instagram Stories.