In an era of endless scrolls, conversation-led marketing promises speed, relevance, and engagement capabilities for brand ...

WhatsApp is piloting a new AI-powered feature that allows Android users to design and deploy their own custom chatbots ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

WhatsApp is expanding the capabilities of Meta AI with plans to introduce a dedicated AI tab that could allow users to build ...

In a major reversal of a decade-old promise, Meta is introducing ads and paid subscriptions to WhatsApp, signaling a new ...

Meta has begun rolling out a new monetization strategy on WhatsApp. For the first time, the app (WhatsApp) will show ads and offer paid ...