NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR’s Cup Series has shifted to a new address. Last month marked a seismic moment in motorsports broadcasting, as Amazon ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

This past Sunday’s FireKeepers Casino 400 at Michigan International Speedway got 1.77 million viewers on Prime Video, per ...

Prime Video launched its inaugural season of NASCAR Cup Series coverage with an average viewership of 2.72 million for Sunday ...

NASCAR faces backlash as Prime-only races spark fan frustration, with viewership dipping ahead of the historic Mexico City ...

#NASCARonPrime released their numbers for the Coke 600 today. So let's break it down. ⬇️ – The race saw an average of ...

The viewership ratings for the first ever NASCAR Cup Series race to air exclusively on a streaming platform are in.

NASCAR on Prime Video introduced the burn bar for its Cup Series broadcast, providing better insight into the fuel strategy of different teams.

Breaking down the curious case of Michigan International Speedway, where NASCAR viewership remains low despite great races.

A vote of more than 25,000 fans called the MIS race the best NASCAR race of 2025. But was the viewership hurt any by the ...