Warner Bros Discovery is hitting rewind on Max ... show. But it saw strong backlash from audiences. Even Ted Sarandos, co-CEO of Netflix, called the move a surprise. "I would have never guessed ...

HBO. Sure, you had to type “Max” into your search bar, but no one was walking around and saying they watched a new show on Max. We’re still not “sending X’s” or whatever they’re ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The surprise rebrand will arrive this summer, a little over two years after the company dropped HBO from its streamer’s original name to become just Max. “Returning the HBO brand into HBO Max ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...

We may earn a commission when you click links to retailers and purchase goods. More info. HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

Later this summer, streaming service Max, formerly HBO Max, will become HBO Max, formerly Max. Warner Bros. Discovery announced Wednesday that it will re-re-re-brand its flagship streaming ...